As toronto.name notes, sport has become an integral part of the life of any modern person who really cares about their appearance and health. In addition, it’s not necessary to go for it at a professional level. After all, even after ordinary training, which you can do on your own, you can feel tangible results.
In Canada, sport is a very popular activity and the local population is happy to go for it.
In particular, Toronto, being one of the largest cities, demonstrates impressive sports statistics among its residents. In the morning and on weekends, Toronto parks are literally filled with people of all ages who are actively engaged in sports. On the park lawns, you can see people doing all types of physical exercises, from running to yoga.
However, it should be noted that a lot of Toronto residents still prefer doing sports in a more professional and meaningful way. In such cases, the consumption of appropriate food supplements is necessary. After all, it is important to support the body and help it replenish vital trace elements.
Such supplements are very popular in Canada, and in particular in Toronto.
Not only professional athletes understood the tendency but also investors. As a result, a full-fledged enterprise engaged in the production of supplements for athletes appeared in Toronto.
In our article, we will tell you its history.
Famous enterprise
BioSteel Sports Nutrition Inc. is a Toronto-based Canadian company. This organisation is engaged in the production of nutritional supplements that are used by professional athletes and those who enjoy physical activity in general.
Creation
BioSteel Sports Nutrition Inc. was founded by John Celenza and former professional hockey player Mike Cammalleri in 2009. John took part in the project as an investor and was responsible for the economic component. Mike, as a former athlete, perfectly knew all the sports nuances. Therefore, he can rightly be considered the initiator. After all, Mike, like nobody else, knew about the popularity, importance and necessity of such products in the sphere. So, he was sure that investments would definitely pay off and the organisation would become successful.
John, in his turn, having weighed all the pros and cons, decided to take a risk. That was the beginning of enterprise history, which turned out to be successful in the end.
Debut
It should be noted that, initially, the organisation supplied its products only to specific professional teams, with which they concluded contracts.
Athletes used supplements and gave feedback. Thus, the producers could learn the advantages and disadvantages of their products and, of course, improve their quality.
Products distribution
In 2010, BioSteel supplements were used by hockey players during the playoffs. It contributed to the popularisation of products among ordinary consumers.
Thus, food supplements by BioSteel began to appear in grocery stores in addition to specialised stores. Retail agents started to offer them too. Moreover, at that time, the products had long gone beyond Toronto and gained popularity throughout Canada.
New products
In October 2019, the Canadian cannabis producer Canopy Growth purchased BioSteel. This was necessary for the promotion of products containing cannabidiol on the market.
However, that deal didn’t affect the company’s turnover and popularity. They continued to sell their products actively and the factory didn’t stop producing.
An important contract
Subsequently, the company signed an agreement on a multi-year partnership with the National Hockey League. According to this contract, the company supplies professional hockey players with sports drinks.